Ontogeny releasing total growth
Ontogenesis – the development of an individual organism [business] or anatomical or behavioural feature from the earliest stage to maturity.
A word that describes the process of Business Development.
One word that conveys the full meaning of development and growth. As an organic body needs to develop in all aspects, so does a business.
As analysts we disect the whole of the business to understand the impact of development. Isolate the risks, therefore ensuring the planned.
Specifying the order for sustainable growth. Consequently empowering mature business development.
Reason for adjustment
Pidgeonholing a development practice limits the scope of impact. Tender writers win new business, we’re very successful. However, the service impacts on all all aspects of the business.
Ontogenesis desribes the holistic approach. As change occurs in one area it affects another. Therefore, the team address the impact and develop adjustments as required.
Business writing requires that the language used encapsulates meaning, empowers the author and moves the reader to action.
The difference between advertising, marketing and tender writing focuses on the evidence base. Words are our tool.
Every tender requires an opportunity analysis. Successful bids are deliverable contracts.
Experience contiues to demonstrate that bids based on promises require additional work once contracts are secured.
Using the process of ontogenesis – the whole business development model – clients are prepared for expansion. Consequently the alterations in practice are minimal.
A critical review process of every policy linked to a tender or development plan requires objectivity. Additionally, honesty.
Off the shelf policy packs are the start. Use procedures and processes to describe how the policy is implemented. Then check it works.
Flawed development stems from poor pricing!
Hourly rates calculated by undercutting the competition create complications in development.
Pricing of products based on apparent market rates for similar products are unsustainable.
The uncertainty created requires an immediate remedy. Therefore, be ready to change.
Additionally make acurate pricing a priority
“The Business out grew the staff” or “we needed other skills” indicates a need for more effective staff development and training tools.
Staffing requirements always change, develop a flexible, learning and progressive core before it becomes a crisis.
Repeat business is essential, however, new business fuels development.
Define new business
– previous clients or customers that return to buy more of the same are valuable. However, when they buy additional products and services they are investing in your growth.
Up sell other products and services. Ensure advice is impartial and in the best interests of the customer. They trust you, like and want to do business with you.
Allow the customer to choose.
Consequently, Ontogeny is the whole process of development. Working with our team unlocks all the areas of development, creating the sustainable platform for growth.
Call or contact us to discuss how Ontogenesis releases the potential.