Apperception and Business Development

Apperception – the mental process by which a person makes sense of an idea by assimilating it to the body of ideas he or she already possesses.

New Word of the Month

A vital tool in business development support that builds on the existing knowledge of the Client.

Often starting with the elements a client ‘knows’ is frustrating, however the reason for this approach is “we need to know what you already know but don’t apply”.

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Marketing is a classic aspect of poor associative techniques. The primary reason for marketing is to attract new clients when we discuss it with small business owners. Not really a great use of what ‘you know’!

The reason existing customer buy from you is a great starting point for a marketing strategy. However, use this information to encourage your customer to increase their purchasing from your business. Based on this activity widen out the campaign with your proven formula.

Start with what you know

This applies to bid and tender writing. The Public Sector is required to reveal a great deal of information. We “know” that! Few chose to access this information therefore disadvantaging their tender.

Three things to add to your knowledge base with every tender opportunity:

      • The Buyer
      • The Strategic plans
      • The Outcomes desired

Knowing what the public sector client wants as well as needs enhances the response. For example: Health and Social Care contracts will contiue to expand but the cost of direct care contiues to rise. So the obligation of the public sector remains to provide the best care.

However, most commissioning groups stipulate in their strategic plans that this cost needs to be reduced. The outcomes in the strategic plan indicate that every personal care must include an enablement section so not just care (we know this).

Apperception requires that we associate this need and the extent of the impact required to our response. The response must cover cost reduction throughservice enhancements.

Outcome based apperception

Review the specific requirements, apply what you know and the ideas you have to create the solution.

Using words like “holistic” “person-centred” and “individualised” conjuer up the idea you have, but use evidence of what you do, what you know and link these to the desired outcomes, results improve.

Service and Support

Winning tenders requires an understanding of the sector and combining the specification response with the evidence of delivery.

However, the use of tender writing to support business development enables business owners to achieve sustainable growth using our total business support packages.

Social Care providers need to adjust their service delivery strategy to meet the demands of the growing pressure, contact us for more information and build on your existing knowledgebase.

Business Focus

Critically so much business focus is drifting to a nonsense that affects very few UK companies.

Whatever Happens – Politically, Economically or Socially there is a decision we must make.

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Passengers, Spectators or Entreprenuers?

Napolean describe Britain as a nation of shop-keepers. Today he would describe the residents as nervous shoppers.

Britain imports more than it exports to Europe. That allows for greater local growth in business.

The last 40 years has seen the redundancy of heavy manufacturing, the development of a service economy and a pool of talent in new sectors.

Therefore, the decision has to be do the businesses of Britain exploit the opportunity or become a victim of change.

Focus and Guts

A fool and his money are easily parted. Billions is paid out every year to develop competitive companies in other EU Member States. As a Business Consultant the first thing I would advise a company is stop subsidising your competitors.

Understand the marketplace. Learn to create locally and generate opportunities. An economy that relies on external stimulation is an economy that can collapse overnight.

Debt Economics

The economic principle of a debt fueled economy is dangerous because everyone owes everyone else and eventually someone has to be paid. Then the dominos begin to fall.

Debt inflates the economy. If individuals are prepared to borrow more to buy what they want the price can contiue to rise. When more save and fewer people buy immediately prices fall. Hence all the high street sales.

A simple principle. If all your personal debts were called in tomorrow apart from a mortgage on a property would you be solvent? How long would it take to pay off the debt at your current income?

Debt fuels pay rises, the media and advertisers say people deserve better but the reality is it can’t be afforded.

Policy Failure is no excuse

All government policy – economic and social is bound to fail someone. There are so many reasons for reaching that conclusion, however, the issue for individuals remains who do I want to be able to blame?

Governments are there to carry the blame for things that fail.

Health and Social Care is failing because UK residents don’t want to pay for it. Countries that don’t have the NHS don’t pay as much in tax but that is because they don’t have the welfare state.

People need to realise that the choices made on tax affect the collective welfare, but the priority today is self interest.

Conclusion

Watch the government, wait for an outcome you can’t control and play on as the ship sicks without trace.

Or do something, anything to bring energy into the business, focus on quality, design, innovation and creativity. Win business because it isn’t looking for you, therefore sell, trade, grow and develop.

Looking for innovative solutions – pick up the phone and call us or contact us. The longer businesses wait the more difficult the pathway.

For example have you decided where you can import alternative product from? or Better where can you export your products and services to?

Don’t be niave the marketplace isn’t waiting for you if you are doing nothing now. Let the CBI, FSB, IoDs and other bodies argue the politics its about time to get up and do something positive.

Business Support

Business support in practice.

The holistic development of a business remains one of the most exciting parts of working with Small, Medium and Micro enterprises.

We have been providing this support for 35 years.

Developing our core practice skills working for Public, Private, Small Business, Social Enterprise and Not for Profit businesses.

The team is innovative, dynamic because they apply their scalable management, strategic development skills to all businesses. Consequently, enhances the offer to businesses.

Our Offer

Mark P Trotter established the inital structure, attracting talented freelancers¬† and businesses who had demonstrated to him that they are “the best” in their chosen skill.

The links with technical and copywriters; graphic designers; marketing specialists; bookkeeping; accountants; health and safety; training providers enhance the offer to local businesses. We work with proven talent to ensure a single point of contact.

Mark P Trotter offer:

    • Business development services;
    • Extra hands to work alongside your project team,
    • outsourced services;
    • Business planning;
    • bid and tender writing;
    • policy management;
    • bookkeeping;
    • skills analysis and gap management;
    • training; and
    • development.

Access to the dynamic team and inclusive approach is the equivelent of attaching a booster to your business.

All prices quoted and agreed are fixed (conditions apply). Follow the blog.

Quality

People are at the heart of every business. Therefore, support comes with a commitment to quality improvement. This is achieved using practical Essential Tender Quality markdevelopment and support systems.

Quality must be auditable, therefore, we ensure that the tools you use to measure quality are applied to the service you provide.

Contact

Start small and test out our skills! because we work alongside you as we deliver you decide how we take the working relationship forward.

Therefore, the key part of the offer is our experience which has taught that business owners often know what the issues are and the extra hands we offer present the opportunity to meet the challenges positively.