Apperception and Business Development

Apperception – the mental process by which a person makes sense of an idea by assimilating it to the body of ideas he or she already possesses.

New Word of the Month

A vital tool in business development support that builds on the existing knowledge of the Client.

Often starting with the elements a client ‘knows’ is frustrating, however the reason for this approach is “we need to know what you already know but don’t apply”.

Photo by rawpixel on Unsplash

Marketing is a classic aspect of poor associative techniques. The primary reason for marketing is to attract new clients when we discuss it with small business owners. Not really a great use of what ‘you know’!

The reason existing customer buy from you is a great starting point for a marketing strategy. However, use this information to encourage your customer to increase their purchasing from your business. Based on this activity widen out the campaign with your proven formula.

Start with what you know

This applies to bid and tender writing. The Public Sector is required to reveal a great deal of information. We “know” that! Few chose to access this information therefore disadvantaging their tender.

Three things to add to your knowledge base with every tender opportunity:

      • The Buyer
      • The Strategic plans
      • The Outcomes desired

Knowing what the public sector client wants as well as needs enhances the response. For example: Health and Social Care contracts will contiue to expand but the cost of direct care contiues to rise. So the obligation of the public sector remains to provide the best care.

However, most commissioning groups stipulate in their strategic plans that this cost needs to be reduced. The outcomes in the strategic plan indicate that every personal care must include an enablement section so not just care (we know this).

Apperception requires that we associate this need and the extent of the impact required to our response. The response must cover cost reduction throughservice enhancements.

Outcome based apperception

Review the specific requirements, apply what you know and the ideas you have to create the solution.

Using words like “holistic” “person-centred” and “individualised” conjuer up the idea you have, but use evidence of what you do, what you know and link these to the desired outcomes, results improve.

Service and Support

Winning tenders requires an understanding of the sector and combining the specification response with the evidence of delivery.

However, the use of tender writing to support business development enables business owners to achieve sustainable growth using our total business support packages.

Social Care providers need to adjust their service delivery strategy to meet the demands of the growing pressure, contact us for more information and build on your existing knowledgebase.

Self Movitation – Setting Achievable Goals

All of us can set our own goals. However, setting Achievable Goals require something more. Motivation!

How Self-Motivated Are You?

Examine the approach of the self-starters, self-motivated and dynamic people in your network. Do they have common traits? Their work rate, drive, and focus. However, not all achieve their goals. To achieve the next goal they require direction Achievable Goals . It is an interesting problem.

Self-motivation is often a gift. As a result it is requently under used and often abused.

The description of “self-starter” or “self-motivated” links to the energy an individual brings to a job. However, there is more to self-motivation.

Consequently, self-motivation does not a guarantee that a person achieves goals!

Self-motivation pushes us to get things done.

The Caveat

The constant work to complete tasks can appear to be a success. But look at a fly at a pane glass. It is doing a lot, but all that effort is energy wasted until someone opens a window or it dies of exhuastion.

Self-motivated people burn-out because of their working environment.

So the real issue, how much of the energy we bring to a task, job or problem is wasted. Focus on your achievable goals.

The principle lesson we learn from the Fly: understand our environment! Know where you are. Appreciate the barriers and focus on the goal.Motivated

Wanting to do something, understanding how to and then motivating yourself to do it, are completely different things.

Therefore, develop the environment that encourages achievement and rewards the individual’s ability to make things happen.

Understand Self-motivation

Consequently an article in the Mindtools Newsletter  was published few years ago it introduced me to a Self-motivation tool. Introducing the subject with these words:

“Describing this as the force that keeps pushing us to go on – it’s our internal drive to achieve, produce, develop, and keep moving forward. When you think you’re ready to quit something, or you just don’t know how to start, your self-motivation is what pushes you to go on”

“So, how self-motivated are you? We’ve put together a short quiz to give you a better understanding of how self-motivated you are. After the quiz, we’ll discuss some specific tips for improving your self-motivation, so that you can achieve still more in your life.” Mindtools

Try the Self-Motivation Quiz 

Take this test online by visiting http://www.mindtools.com/pages/article/newLDR_57.htm 

Concluding remarks

Self-motivation is a positive in life!

Harness this skill in business.

Therefore, learn to channel self-motivation. Use this as the key to achieving goals, preserving energy and development.

When “I’m really busy”, check that you! Ask about use of time, the focus and environment.

Unlock business growth contact us 

 

Online Business Networking

All forms of Business Networking need to be viewed with cynicism.

Brilliant marketing creates the idea that new opportunities come directly from the events or your online presence.

Can that really be true? Learn from the experience of others.

Business Networking Experience – Online

Over the years online business networking has contributed to the growth of Ontogeny. However, a short piece of research linked to use of time in the workplace provided a stark lesson.

For example: An average week for a small business owner started clearing the weekends email messages. 

20% of the messages were junk. – zero impact as all deleted

50% existing customers and staff. – 2 hours to respond to all the correspondence

18% enquiries generated from direct marketing and website enquiries. – as much time as it required

12% Facebook, LinkedIn, Twitter DM. – 3 hours to review all the content, one item a genuine contact.

The value of the business owners time came into the equation. The Return on Time Invested made interesting reading. Online Business Networking required a disproportionate commitment of additional resources for a neglible financial return.

Business Networking Events

Experience is an excellent tutor, however, choose to learn from others. Reading feedback from the businesses that use the network events to sell products and services is often the only preparation involved.

When deciding which events to attend ask 3 questions:

  1. Who is running the event and what do they really know about business in my sector? (Trade shows are always a better investment)
  2. Who provides the positive feedback on the event site, are they businesses that primarily sell advice, legal or accounting?
  3. What am I sacrificing to attend, could my time be more effectively used?

Time is the resource you are spending, once committed there isn’t a way of recycling it or reusing it.

Most business networking events have a theme, therefore, be selective, chose to attend for a purpose.

Dangerous Place to be informed

The Business Online Networks are dangerous. The information presented as factual often needs a health warning.

A couple of recent incidents highlighted this. Two Small Business Owners use the largest online Business Network.

Signing up to a group exposed both to advice provided by someone purporting to be a veteran business marketing consultant. Having read the article and the plaudit comments that followed both implemented the marketing adjustment.

Both lost contract because they no longer complied with the EU Directive for GDPR. A simple mistake, they didn’t check the advice. However, it highlights the issue that individuals can hide behind the networking site, cut, copy and paste articles, sell ideas and create mayhem.

Oh it may be worth pursuing the advisor through an insurance claim, the odds are that the author doesn’t have any.

Luddite, Cynic or Realist

Every tool in your box can work effectively, but it requires skill. Therefore, address the real issue, is Business Networking enhancing our operation?

It is a great distraction, a great way to meet people and chat, but are we making it work for us? Do we really know what we want to achieve through the networking activity?

If employees or directors insist that this is a great use of time, get them to explain where the benefit has impacted on the business and how this is a platform for the future.

The mantra is “It’s good to talk”. Sometimes, more often that not it is better to be selective about who we talk to and what we decide we want to talk about.

To attend an event with the idea that sales will come from it review how effective that has been.

Once a business owner asked us to prove the point. So we agreed that he would attend 2 breakfast events and then we would use the same amount of time cold calling at a local industrial estate.

He bought a new printer, agreed to go out for drinks and sponsored a charity. Our salesperson converted 4 cold calls to repeat business clients, which paid for the purchases and sponsorship.

Conclusion

Make informed and educated choices. Your time is precious, when at work don’t waste on business and face tot face networking if the sales conversion rates can’t justify the commitment.

Remember online Business Networking Sites are the most effective place to prey on the unprepared. The online world is dangerous.

Create a clear strategy, understand what you need to get from the network and never commit more time than you can afford.

Strategy and Planning Tools

The need for expert guidance is always important, we provide our clients with access to our Professional Directory. The people you contact know what they are doing and quickly establish the safe practices every business needs.

Contact us to access our Professional Directory.

 

Bidding Tips #4 – Writing

Writing is easy for some, difficult for others but writing winning tenders remains challenging for all!

As a result of of this let’s look at three key aspects:-

  • Style
  • Structure
  • Content

It is easy to confuse all, however, it is important to know the difference.

Writing Style

Described as the narrative aspect of the response Style is the basic component in a Bid or Tender.

To neglect style indicates loss of focus on the buyer, therefore the same style doesn’t suit every application process.

Keeping the information relevant to the reader depends of adjusting the approach to meet the buyer’s specification.

Tip 1 –

use a reflective style in responding to the opportunity. Where the specification uses very short sentences and paragraphs, few multi-syllable words and word pictures, respond in the same way.

More expansive specification content and the inclusion of reference points, data sources and guidelines does indicate the buyer is looking for synergy.

Tip 2 –

adopt “one voice” when responding. This ensures that the answers flow. Individual contributions require editting everytime.

Example:

A Construction Company requested support following 12 months of failing to secure 1 of the 30 opportunities they bid for.

We asked the Buyers for their feedback in other words we found out why specific bids failed.

Reviewing the scoring trends the same parts of the response scored poorly. Common factor two senior managers refused to allow junior staff to edit their content.

This immediately changed and they were successful.

Lesson – Carry on repeating the same error and it is the same result.

Conclusion – style counts and it takes time to master

Structure

Opportunities always arrive with clear guidance. Failing to study the guidance leads to issues with bid and tender structure.

Cataloguing or Indexing are classic issues. As a buyer it was common to have bids and tenders returned with the requests on structure, format and file attachments totally ignored.

When there are a lot of responses structural issues with bids cause them to be ignored.

Structured answers generate better scores. Where the buyer has created a composite question answer in the same order. If this requires some repetition that works.

The question has been asked in that format for a specific reason.

Consequently structure your answer:-

Tip 3 –

Statement, reason, evidence and justification statement.

This lets the Buyer know you understood the question, your reason for responding this way based on the evidence you have provided. The final statement reinforces the competence.

 Tip 4 –

Create a clear format for evidence. This ensures that the buyer gets the point. Fluid evidence reduces the potential for scoring.

Content

Verbage, redundant words and irrelevant page fillers create confusion consequently resulting in poor scoring opportunities.

Therefore, a lack of white space, total text, prevents the reader from absorbing the information and reduces the likelihood that everything is read thoroughly.

Charts for chart sake and the same with pictures fail to enhance the document. They may look pretty and break up the page. However, chose with care.

Above all use:

  • Short sentences.
  • Short papragraphs.
  • Clear answers.

Hiding the response in words is a classic content issue. Clarity, Brevity and Relevance are the best editing tools on content.

Tip 5-

Edit content with two questions – does it answer the question? is it relelvant to the response.

The bid and tender writers working with our clients ensure that the content, structure and style present the appropriate picture of competence, capacity and capability.

Tip 6 –

Consequently, word redundancy, wasted content and long paragraphs are distracting, keep it short and clear. If you can say it in 100 words then do!

Hands On workshops

Therefore the Spring Masterclasses and Tender Writing workshops are designed to explore aspects of this subject in depth. Join us for the “hands on” workshops in London, Birmingham and the South West.

Contact us for the next dates.

Ontogenesis – Ontogeny

Ontogeny releasing total growth

Ontogenesis – the development of an individual organism [business] or anatomical or behavioural feature from the earliest stage to maturity.

A word that describes the process of Business Development.

Ontogeny

Ontogeny

One word that conveys the full meaning of development and growth. As an organic body needs to develop in all aspects, so does a business.

As analysts we disect the whole of the business to understand the impact of development. Isolate the risks, therefore ensuring the planned.

Specifying the order for sustainable growth. Consequently empowering mature business development.

Reason for adjustment

Pidgeonholing a development practice limits the scope of impact. Tender writers win new business, we’re very successful. However, the service impacts on all all aspects of the business.

Ontogenesis desribes the holistic approach. As change occurs in one area it affects another. Therefore, the team address the impact and develop adjustments as required.

Business writing requires that the language used encapsulates meaning, empowers the author and moves the reader to action.

The difference between advertising, marketing and tender writing focuses on the evidence base. Words are our tool.

Impact

Every tender requires an opportunity analysis. Successful bids are deliverable contracts.

Experience contiues to demonstrate that bids based on promises require additional work once contracts are secured.

Using the process of ontogenesis – the whole business development model – clients are prepared for expansion. Consequently the alterations in practice are minimal.

Policy Audits

A critical review process of every policy linked to a tender or development plan requires objectivity. Additionally, honesty.

Off the shelf policy packs are the start. Use procedures and processes to describe how the policy is implemented. Then check it works.

Pricing

Flawed development stems from poor pricing!

Hourly rates calculated by undercutting the competition create complications in development.

Pricing of products based on apparent market rates for similar products are unsustainable.

The uncertainty created requires an immediate remedy. Therefore, be ready to change.

Additionally make acurate pricing a priority

Staffing

“The Business out grew the staff” or “we needed other skills” indicates a need for more effective staff development and training tools.

Staffing requirements always change, develop a flexible, learning and progressive core before it becomes a crisis.

Customer Loyalty

Repeat business is essential, however, new business fuels development.

Therefore:

Define new business

– previous clients or customers that return to buy more of the same are valuable. However, when they buy additional products and services they are investing in your growth.

Up sell other products and services. Ensure advice is impartial and in the best interests of the customer. They trust you, like and want to do business with you.

Allow the customer to choose.

Conclusion

Consequently, Ontogeny is the whole process of development. Working with our team unlocks all the areas of development, creating the sustainable platform for growth.

Call or contact us to discuss how Ontogenesis releases the potential.

 

Further Education – Funding

UK Further Education funding is a strange culture.

The provider needs to understand they are a business, therefore, avoiding unnecessary risks by management teams. 

Retail in contrast

At the local takeaway , I noticed that cameras were directed at the customers and the staff. The owner sent a clear message “this business is monitored!”

An overt and sensible approach. We expect that level of scruntiny in that type of workplace. 

Further Education

However Further Education providers appear to accept much activity on trust. 

The average learner has a cash value.  

The provider asks staff and subcontractors to complete the learning package. Self assessment and form filling is a primary tool. 

The rest is taken on trust. This is unsustainable.

This is a recipe systemic abuse. The results speak loudly. Providers fail audits because the core evidence is missing.

Time to change

Prevention is the First Step

Prevention of systemic abuse by providers is the goal. However, a recent monitoring visit highlighted:

  1.  The failure to use technology
  2. Poor monitoring of staff
  3. Poor internal auditing systems
  4. Lack of fraud prevention tools

This demonstrated that the Directors failed to understand the importance prevention. The process of their product enables staff to take short cuts. 

As both and Assessor and Tutor it has always been clear to me that time was the enemy. They are pressured to get the learners through quickly. This creates issues.  

So the first duty of the FE provider is to prevent systemic abuse.

Funding Body Pressure

The College or small provider is also pressured by the funding body.  The funding system is skewed. It fails to treat the providers as businesses.

To eat the takeaway we must first pay for it.

To engage a training provider the funder uses instalments. In arrears. Payments include an outcome component paid much later.

This model lends itself to exploitation and corruption. 

The immediate answer alternative payment models. Use technology, direct learner linked transfers.

Offer a simple pay you learn system. 

Consequently it is the Funding body payment arrangements that create the systemic pressure. Use a prevention model to remedy the issue. 

The Conclusion

30 years in Adult education and things don’t change. Therefore, create at least two alternative strands of unrestricted income. 

FE providers are businesses. Therefore, the product demands protection. Additionally,directors must build the safety measures into day to day activities. 

Staff and the learners know the value of the product, consequently they expect you to protect it. 

Make learning count, therefore, appreciate quality of teaching. Remember that further education is a business.  

Services and Support

Therefore, we provide:

  • education funding services;
  • business support;
  • education compliance support; 
  • quality system development;
  • prevention tools;
  • Robust audit systems;
  • Create strong income streams; and 
  • Advice 

Contact the team for more information and of course bid writing support. 

Business Focus

Critically so much business focus is drifting to a nonsense that affects very few UK companies.

Whatever Happens – Politically, Economically or Socially there is a decision we must make.

A cruise ship that ran aground is seen off the west coast of Italy at Giglio island January 14, 2012. At least three people were killed and rescuers were looking for other victims on Saturday after Costa Concordia, a large Italian cruise ship, carrying more than 4,000 people ran aground overnight, took on water and tipped over. REUTERS/Remo Casilli (ITALY – Tags: DISASTER MARITIME TPX IMAGES OF THE DAY) – RTR2W9G2

Passengers, Spectators or Entreprenuers?

Napolean describe Britain as a nation of shop-keepers. Today he would describe the residents as nervous shoppers.

Britain imports more than it exports to Europe. That allows for greater local growth in business.

The last 40 years has seen the redundancy of heavy manufacturing, the development of a service economy and a pool of talent in new sectors.

Therefore, the decision has to be do the businesses of Britain exploit the opportunity or become a victim of change.

Focus and Guts

A fool and his money are easily parted. Billions is paid out every year to develop competitive companies in other EU Member States. As a Business Consultant the first thing I would advise a company is stop subsidising your competitors.

Understand the marketplace. Learn to create locally and generate opportunities. An economy that relies on external stimulation is an economy that can collapse overnight.

Debt Economics

The economic principle of a debt fueled economy is dangerous because everyone owes everyone else and eventually someone has to be paid. Then the dominos begin to fall.

Debt inflates the economy. If individuals are prepared to borrow more to buy what they want the price can contiue to rise. When more save and fewer people buy immediately prices fall. Hence all the high street sales.

A simple principle. If all your personal debts were called in tomorrow apart from a mortgage on a property would you be solvent? How long would it take to pay off the debt at your current income?

Debt fuels pay rises, the media and advertisers say people deserve better but the reality is it can’t be afforded.

Policy Failure is no excuse

All government policy – economic and social is bound to fail someone. There are so many reasons for reaching that conclusion, however, the issue for individuals remains who do I want to be able to blame?

Governments are there to carry the blame for things that fail.

Health and Social Care is failing because UK residents don’t want to pay for it. Countries that don’t have the NHS don’t pay as much in tax but that is because they don’t have the welfare state.

People need to realise that the choices made on tax affect the collective welfare, but the priority today is self interest.

Conclusion

Watch the government, wait for an outcome you can’t control and play on as the ship sicks without trace.

Or do something, anything to bring energy into the business, focus on quality, design, innovation and creativity. Win business because it isn’t looking for you, therefore sell, trade, grow and develop.

Looking for innovative solutions – pick up the phone and call us or contact us. The longer businesses wait the more difficult the pathway.

For example have you decided where you can import alternative product from? or Better where can you export your products and services to?

Don’t be niave the marketplace isn’t waiting for you if you are doing nothing now. Let the CBI, FSB, IoDs and other bodies argue the politics its about time to get up and do something positive.

Bidding Skills #1

This Bidding Skills series is an opportunity to share key tools with other bid writers. Enhancing the winning process underpins continued success.

The #1 Skill is Attitude – Keep Learning

The Bidding Structure

Notice
Opportunity
Expression of Interest
Bidding model 
Submission
Evaluation 
Outcome

This is a straightforward process – when complete we just move on to the next opportunity, don’t we?

Our Learning Opportunities

  •  Wins! – We need to understand how!
  • Unsuccessful – then understand Why?

Two valuable resources for the succfessful bid writer.

Your winning tender or bid response had something that resonated with the buyer. Identifying just what achieved that outcome ensures that it is used in the next opportunity. Also that you begin to compile more evidence supporting the evaluation.

So always ask for feedback on winning submissions. Analyse the best parts and then identify areas that you thought you would do well with, however the scores indicate that more is required. 

Winning example:

10 is excellence, 1 is failed to impress. 

On your customer service or experience you expect to score 8 however the evalation process scores it 6. Ask three questions:

  1. What did we leave out?
  2. Why was this average?
  3. What should we include?

A valuable session in the one day workshop focuses on Learning from Winning. These three questions require the delegates to look at the evaluation criteria with their business in view. The discussion highlights that many think what they do for the customer is excellent, however it is just the same as every competitor.

The reason is linked to sweeping generalised responses, so we encourage specific examples of postive customer experience. These experiences also have a limited shelf life. Over 6 months ago and these are historical, the events need to be hot of the press and contain specific statements from the customer. 

Unsuccessful analysis 

Blame isn’t the result of proper learning analysis, improvement follows. Looking at what a bid or tendered failed often highlights individual omissions, failures and errors. 

Attributing them to an individual creates an unnecessary pressure. Look for the learning points. 

The first is: Why didn’t these things get picked up before we submitted the bid? Where in the process was this missed? 

Now take a little time to follow up on who won. Research the company, did they outsource? Are you percieved as a natural competitor? 

Now look at your score thresholds: it is common to find that average is often mistaken for excellent. Achieving and industry standard is not excellence, however add value to that achievement by explaining the impact and score move upwards.

Learning New lessons

Every bid and tender manager goes through a lean patch because that is the nature of the creative approach, however we never go through a patch where we stop learning.

When the win ratio begins to drop improve a specific skill, use a new tool, start training new staff or audit the business systems. Remember learning in business is the primary tool that leads to success.

Conclusion 

Therefore, can we win everything we go for? Only if we are the only company buidding. Competition leads to both winning and losing. 

Learning from losing is important but learning from winning is equally important.

Need assistance in analysising Bids and Tenders then contact us

Fundraising Tips – #1

Funding Cloud Fundraising is the greatest challenge all not for profit, voluntary and charity organisations daily. We hear the stories of great projects and support programmes losing funding and closing their doors. The simple reason is there are so many good causes and not enough funds to go around. 

I began working on all types of fundraising activities in my teenage years. Quite by accident – I had an idea, the event organiser said “Yes – if you can find a sponsor”. Everyone said it would be difficult but it wasn’t, I just asked business owners to help. I ended up with more money than I needed and it went to the organiser.

From that point forward, I was hooked.

Tip #1 – Ask

Luke FitzHerbet (former Director DSC – deceased) frequently explained that the Ask is critical. 

Three points in creating the “Ask”:

  1. Make it clear you are asking
  2. Tell the whole truth – why the money is needed now!
  3. Explain how they will see the impact

Learning ask effectively is important. It is worth practicing! The Fundraising workshops we run focus on the practical elements of preparing to ask, asking and reptition. There aren’t specific rules in the face to face encounter, however, it is important that you know how the money is going to be used.

When approached in the street or at the door I always ask the fundraiser to explain how my donation is divided up. They are often paid, so how much of my donation goes to the company that is paying them? Who are the other recipients before the final beneficiary? This often presents a problem! Coming unprepared means they leave with nothing.

Fundraising Event – Asking  

The bucket gets passed around and everyone is expected to drop money in for the charitable cause. Consequently, guests are intimidated into giving. However, the cause may not be mentioned but it should be clear to everyone where the funds are going.

The Event Ask requires greater transparency. So again make it clear that you are asking not demanding, not looking to embarrass them into giving. Treat the donors with the dignity and respect you want the beneficiaries to be shown. 

Conclusion

Fundraising can be fun. Therefore, it should be productive and it must be fully accountable.

Getting the Ask right is a simple step to fundraising success. 

Bid and Trust  based fundraising requires the same approach to Asking. Contact the Tender Management team for more details of our training workshops, fundraising support and event management services.  

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Social Care the solution not the problem

The Social Care problems are not the cause of NHS bed blocking, these are the result of the failing Care Sector! The Media hype identifies Social Care as the pinch point for service strain. The problem is elsewhere.

Local Authorities point a lack of affordable Care and the quality of Care is their primary concern.

An article Published in the Guardian Newspaper last November pointed to the 380 Care Homes that had filed for bankruptcy since 2010.

Removing that capacity from the marketplace must have a real knock-on effect. If only 60% of those client spaces were occupied, we must ask where did they go? All existing capacity is absorbing the increased demand; so what happens when people are moved on? Who picks up the strain?

The Economics

Economic Theory presents the idea that if there are limited opportunities for a scarce product or resource the supplier can name the price.

Social Care doesn’t work like that. The local Authority sets the limits on what is paid for and the system then bids for the person. Have you ever been to a cattle market? Generally, it is the best value bid that wins but in the Social Care field we have the indignity of “how cheaply” can these services be provided?

Obviously, a flawed system because it attracts low quality services and keeps the CQC busy.

So, price comes before the person. How can this be acknowledge and adjustments made in a business to ensure service viability? 

The price pressure is known. The demand for person centred care is made clear and speed is critical. This structure of allows for innovation. The Care Provider in 2019 will have to change, so if that’s you drive the changes. 

We win contracts for Care providers, as part of the process we analyse as much of the business as a client wants us to see, however, the product of this process creates opportunities for innovation, collaboration and value for money improvements. Contact the Tender Management or Social Care links to find out more. 

The Social Care Provider

Is regulation and intimidation really the only solution? Should the sector let the CQC weed out poor providers and let the local authorities squeeze the prices as hard as they can? Who knows but it is clear that a Care provider can lead the way by demonstrating they are willing to blend their care package.

The ideal solution is the Care provider becomes the conduit to universal and bespoke support for the individual client. Rather than limiting the service this opens the opportunities for greater resource deployment. The notion that because a business is making a profit that it is unfit to provide care is bias. Social Care providers are a necessary product to meet the growth in an aging population. 

The accepted facts are that we will need more social care employees than teachers with an aging population.

Hourly rates rise due of labour costs and core business costs. To meet this progression the Care provider needs to increase the value for money.  This becomes an incentivised structure local funding bodies could pay rates linked to value for money and access to additional resources.

In Conclusion

The solution, be a gateway to extended services! Care needs to embrace change that includes the NHS

Employ an innovative approach to accessing more support for the client, develop a wider network in your local community.