This Bidding Skills series is an opportunity to share key tools with other bid writers. Enhancing the winning process underpins continued success.
The #1 Skill is Attitude – Keep Learning
The Bidding Structure
Expression of Interest
This is a straightforward process – when complete we just move on to the next opportunity, don’t we?
Our Learning Opportunities
- Wins! – We need to understand how!
- Unsuccessful – then understand Why?
Two valuable resources for the succfessful bid writer.
Your winning tender or bid response had something that resonated with the buyer. Identifying just what achieved that outcome ensures that it is used in the next opportunity. Also that you begin to compile more evidence supporting the evaluation.
So always ask for feedback on winning submissions. Analyse the best parts and then identify areas that you thought you would do well with, however the scores indicate that more is required.
10 is excellence, 1 is failed to impress.
On your customer service or experience you expect to score 8 however the evalation process scores it 6. Ask three questions:
- What did we leave out?
- Why was this average?
- What should we include?
A valuable session in the one day workshop focuses on Learning from Winning. These three questions require the delegates to look at the evaluation criteria with their business in view. The discussion highlights that many think what they do for the customer is excellent, however it is just the same as every competitor.
The reason is linked to sweeping generalised responses, so we encourage specific examples of postive customer experience. These experiences also have a limited shelf life. Over 6 months ago and these are historical, the events need to be hot of the press and contain specific statements from the customer.
Blame isn’t the result of proper learning analysis, improvement follows. Looking at what a bid or tendered failed often highlights individual omissions, failures and errors.
Attributing them to an individual creates an unnecessary pressure. Look for the learning points.
The first is: Why didn’t these things get picked up before we submitted the bid? Where in the process was this missed?
Now take a little time to follow up on who won. Research the company, did they outsource? Are you percieved as a natural competitor?
Now look at your score thresholds: it is common to find that average is often mistaken for excellent. Achieving and industry standard is not excellence, however add value to that achievement by explaining the impact and score move upwards.
Learning New lessons
Every bid and tender manager goes through a lean patch because that is the nature of the creative approach, however we never go through a patch where we stop learning.
When the win ratio begins to drop improve a specific skill, use a new tool, start training new staff or audit the business systems. Remember learning in business is the primary tool that leads to success.
Therefore, can we win everything we go for? Only if we are the only company buidding. Competition leads to both winning and losing.
Learning from losing is important but learning from winning is equally important.
Need assistance in analysising Bids and Tenders then contact us